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Intellectual Property

Definition: Intellectual property is defined as “creations of the mind,” including literary, musical, and artistic works, designs, symbols, brand names, logos, and trademarks.

COPYRIGHTING YOUR WORK Copyrighting is secured automatically when the work is created and fixed in a tangible form that is perceptible either directly or with the aid of a machine or device. For filmed work, this means that a screenplay is copyrighted once it is set down on paper, and footage is copyrighted once it is recorded. A copyright mark is not required by law, nor is registration with the US Copyright Office. Registration may be advisable in some circumstances. Seek legal counsel. You may choose to register your work with Writers Guild of America (WGA). According to their website: Registering your work with the WGAW Registry documents the claim of authorship of a written work and does NOT take the place of registering with the Library of Congress, U.S. Copyright Office which primarily documents the ownership or rights of written work. While both create legal evidence that can be used in court, we recommend contacting the Library of Congress directly with any questions regarding COPYRIGHT procedures or practices.

INTELLECTUAL PROPERTY PERMISSIONS

If a student’s project contains any intellectual property belonging to another person or entity, full written permission to use that property in the project must be obtained before the project can be screened in public. (Screening within a class does not constitute a public screening). The following information is not intended as professional legal advice. It is intended rather as a general guide

BRANDING

If an article of clothing or other piece of personal property that appears in your project contains an identifiable person or piece of branding (for example, a trademarked logo, slogan, or name), you may be required to obtain permission to use the image. Seek legal counsel if you are unsure. Photographing/filming any trademark or logo that presents the company associated with that image in a detrimental or defamatory way could expose you to a lawsuit for slander and/ or libel. If the trademark or logo is non-distinctive background (for example, a company sign in the distance that receives no direct or implied reference in the project), permission is not required.

COPYRIGHTED WRITTEN MATERIAL

In fictional works, the names and identifying information of all characters must be fictional. No character may match a real person with identical demographics. While there are many Joe Johnsons in the world, if your character is named Joe Johnson, there must not be a real Joe Johnson with the same age, address, ethnicity, occupation, etc.

COPYRIGHTED VISUAL MATERIAL

If a project contains copyrighted visual materials like film clips, photos, or artwork, written consent to use the material must be obtained from owner. This can be difficult and expensive for filmed material, as multiple owners may be involved. Licensing stock footage and photography from online libraries are efficient and less expensive. In the case of photo/video of identifiable individuals, written consent must be obtained from both the owners of the copyright and the person(s) in the photo.

CHARACTER IDENTITY

In fictional works, the names and identifying information of all characters must be fictional. No character may match a real person with identical demographics. While there are many Joe Johnsons in the world, if your character is named Joe Johnson, there must not be a real Joe Johnson with the same age, address, ethnicity, occupation, etc.

MUSIC

Consent must be obtained for all previously published or recorded music used in a project. This can be expensive and time consuming, as there are multiple rights involved in any piece of music: synchronization rights, performance rights, and master use license. We recommend using original music scored specifically for your film whenever possible.

• Synchronization rights controlled by a music publisher, these are the rights to record music as part of your project and allow a composition to be used in timed synchronization with a project.

• Performance rights are the rights to recite, play, sing, dance, or act out a piece of music.

• Master use license is permission to use a specific recording in a visual work. This license must be obtained from the copyright owner of the recording, usually the record company.

• Creators/performers - You may also be required to obtain consent from the performers, writers, and/or composers of any given song.

PHONE NUMBERS

You may not use real phone numbers or other contact information in your film. The phone numbers 555-0100 through 555-0199 are designated specifically for fictional use and will never be assigned to real people or businesses. You may use a number in that range freely.

LICENSE PLATES

Prop license plates, or written consent from the owner of a real license plate, must be obtained for any image involving a legible license plate.

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